DOM&C drove branding and positioning efforts for a reinvigorated College of Architecture at Illinois Institute of Technology by developing and implementing integrated campaigns with both social media and traditional media messages.

The reception to the re-brand was enormous: website traffic increased 50% in one year; generated 773% increase in Facebook “likes” with 4.6/5.0 stars; grew Instagram and Twitter “followers” from 0 to 1420 and from 600 to 3042, respectively;  increased Vimeo “plays” 206%.

DOM&C also orchestrated announcement and media outreach for new award, Mies Crown Hall Americas Prize (MCHAP).