In 2019, DOM&C conducted a media relations and brand communications survey for Orren Pickell Building Group, the Midwest’s premier custom luxury home builder. A local, regional and national media relations strategy for 2020 underscores OPBG’s core brand value as a family business that produces authentic designs rooted in authentic, historic North Shore homes by iconic early twentieth century architects including Howard Van Doren Shaw and David Adler.
The strategy has been adapted to focus on home renovation as the COVID-19 health crisis lockdown has families reinventing their residences as offices, schools and family refuges. On April 17, Lisa Pickell, president of OPBG, was interviewed by John Williams on WGN’s Wintrust Business Lunch.
OPBG home featured in Better in 2020
In 2020, placed OPBG custom home in Northwest Indiana home design featured in Better.
Orren Pickell Designers & Builders, Milgrom Residence, New Buffalo, Michigan
In 2021, placed OPBG custom home in Southwest Michigan home design feature in Great Lakes by Design.
OPBG custom home renovation in Kenilworth
In July 2022, placed OPBG custom home renovation of teen sisters’ third floor bedroom suite in Kenilworth home design feature in Better.
OPBG custom renovation in Lincoln Park
In July 2022, placed OPBG custom home renovation of Lincoln Park loft home design feature in Great Lakes by Design.
