Extensive media contacts in local, regional, national and international markets; on print, broadcast, digital and social platforms; and across a variety subjects including news, civic engagement, urban affairs, public policy, international relations and travel; art, architecture, design and urban planning; book and literature, digital platforms and the changing marketplaces for products and ideas.
UNCOVER HIDDEN VALUE WITH iINTEGRATED BRAND COMMUNICATIONS
four key areas of expertise
Building a great brand doesn't have to cost a fortune or require starting from scratch. A focus on DOM&C's core areas of expertise will uncover core brand narratives, content that support the narrative, products that are central to the narrative and media outlets that have key platforms for carrying the message.
MEDIA RELATIONS
BRAND COMMUNICATIONS
Experience evaluating, adjusting and nurturing mass market brands including Chicago Architecture Foundation Walking Tours and River Cruise aboard Chicago’s First Lady Cruises, book brands including Tolkien’s The Lord of the Rings, Roger Tory Peterson’s Field Guides, and reference works including the American Heritage Dictionaries, Webster’s New World Dictionaries, Larousse bilingual dictionaries.
PRODUCT LAUNCHES
Media relations lead for best-sellers: Marian Wright Edelman’s The Measure of Our Success; Cornel West’s Race Matters; Shirin Ebadi’s Iran Awakening. Led the brand communications/media relations roll-out of Harvard/MIT’s digital course platform, edX. Rebranded Chicago Architecture Foundation as Chicago Architecture Center and led the two-year introductory media relations campaign.
CONTENT MARKETING
Repackaged valuable, overlooked content to achieve brand goals and produce income. American Heritage Dictionary’s media relations promotion, “100 Words Every High School Graduate Should Know,” repacked into a “100 Words” mass market paperback series. Identified content from CAC walking tours and additional non-proprietary stories for podcasts in partnership with WGN Radio.
WHAT WE DO
Check out some of our PAST PROJECTS
DOM&C’S
Process
Goal
We identify and prioritize your goals through an online form and face-to-face meeting.
Research
We research your brand landscape to produce a proposed scope-of-work with a menu of services and quantifiable goals.
Final SOW
We revise the scope-of-work to assure all needs identified in step one and opportunities in step two are addressed.
Mid-Campaign Review
We share a mid-point assessment of progress on goals and adjust methods if needed.
Final Review
Complete project with adjustments, produce final report assessing goals achieved. Next steps.
