DOM&C’s media relations campaign in support of CAC’s 2018 Open House Chicago introduced many consumers to the newly opened Chicago Architecture Center. The campaign produced 165 articles and broadcasts (a 111% increase over 2017) representing 133 million impressions (a 32% increase over 2017) and an ad value equivalent of $1.22 million (a 79% increase over 2017).
Coverage included:
7 Chicago Tribune articles: Kamin, Malagon, Hawbaker, Weekend events, Red Eye, Daily Southtown, Oak Park
8 Television broadcasts: ABC7 (2) WGN, NBC5, FOX32, CBS2, & Univision
4 Chicago magazine features (2), listings and mentions
3 Sun-Times “The Grid with Ji Suk Yi,” feature by Manny Ramos and calendar
Radio Powerhouses: WBEZ Morning Shift & WGN with John Williams
44 AP mentions: off Tribune reporting in USN&WR “Best States” website and small market papers Miami Herald, Charlotte News & Observer, Kansas City Star
14 Block Club articles
2 Time Out Chicago print and digital
https://wgntv.com/news/open-house-chicago-expands-to-austin-beverly-morgan-park/
