DOM&C created a second bestselling book media relations campaign in 1993 for Race Matters by Cornel West, the prominent public intellectual, democratic activist and academic provocateur. Coming one year after Beacon Press’ first national bestseller, the campaign fed on the public conversation that followed the Los Angeles riots of 1992. IN that year four L.A. police officers were acquitted for the documented beating of Rodney King, a black Angeleno. The media relations campaign became a national conversation on race in America and received intense media coverage including glowing book reviews in the New York Times and  Washington Post and television interviews including a riveting interview on Charlie Rose.

Michiko Kakutani reviewed the book in the New York times calling it “a compelling blend of philosophy, sociology and political commentary . . . It directly takes on some of the most volatile issues facing American society today. . . . One can only applaud the ferocious moral vision and astute intellect on display in these pages.” Race Matters became a national bestseller and has sold more than half a million copies.